2017 has been a big year for DOC and conservation. We look back at some of our stories over the year.Continue Reading...
Archives For social media
He’s better looking than Bieber, more charismatic than Clooney and he has some pretty hardcore admirers.
Sirocco the kākāpō is our social media superstar and New Zealand’s Official Spokesbird for Conservation. Today he has reached an amazing milestone in his quest for world domination by reaching a massive 100,000 devoted fans on his Facebook page.
This parrot is not just a national treasure, but also an international rock-star with fans from as far away as Serbia and Brazil. Over 6000 of his fans speak Arabic, 7000 speak Portuguese and 140 fans are even fluent in Pirate – arrrrrr me hearties!
Through both Facebook and Twitter, Sirocco connects his fans (now over 100,000), their friends (millions of them), and the wider social media community (billions of them) to conservation messages and stories right here in New Zealand.
Sirocco’s high-flying career was launched in 2009 off the back of the BBC’s ‘Last Chance to See’ programme, when Sirocco attempted to mate with zoologist Mark Carwardine’s head. Footage of this event has now generated more than 6 million hits on YouTube.
In January 2010 Sirocco was officially recognised as a conservation ambassador by the Prime Minister John Key, who named him the “Official Spokesbird for Conservation”. Mr Key said Sirocco would bring attention to the plight of our endangered species.
Sirocco is currently touring the country and will be on show from 19 September – 5 October at the Orokonui Ecosanctuary in Dunedin.
Today, I’m proud to be one of over 9,000 people who ‘like’ Wildside and aspire to the ‘Aotearoa New Zealand. Live it. Love it. Look after it. Together.’ vision.
Of course, we’d love to have more people join us, which is why we’ve created these beautiful postcards and posters to raise its profile in the ‘real’ i.e. offline world.
As a member of DOC’s web team I see a lot of beautiful images every day, but when I saw that photo on flickr—showing North East Gorge Stream, looking towards Mount Sibbald—I knew it was the one for our Wildside project. Alana McCrossin, the amazing DOC designer who drew the short straw to work with me on the project, agreed.
I contacted the Sydney based photographer, Tim Donnelly, to ask if he’d let us use his image for the cause, and he kindly agreed—sacrificing his own precious time and money to help.
So, as much as this post is a shout out to Wildside—it’s also a shout out to the generous, talented, Tim Donnelly—and everyone else who willingly shares their time, gifts and talents to help grow conservation
On Thursday, Tim’s going to share his story behind that photo with us.
See the Wildside posters (on display) and postcards (free to take) at DOC visitor centres around the country.